Tips for Writing Press Releases

The media is bombarded with so many different products, services and events that it is easy to simply get lost in all that clutter. A well-written press release will grab the attention of the reader. This can often determine the vital difference between success and failure. This article shows you how to write that perfect press release.

Know your Content

The first thing to think about when writing a press release is, what do you have to say? Why are you writing a press release? Is it to convey something newsworthy? Remember the old saying, "When a dog bites a man it is not news, but when a man bites a dog, that is news!"

Anything and everything is not news. Include only relevant information about your product or service in your press release.

Writing press releases flawlessly also involves the use of correct grammar and punctuation. This is necessary to give a professional look to your press release.

Finally, ensure that whatever has been written in the press release is factually true.

Know your Audience

Understanding your target audience greatly helps in writing a press release. When you know who you are writing for, you can easily structure the language and content to suit your audience. You can also decide what information to include and what to discard in your press release.

Know your Technique

Writing a professional press release requires adherence to a format. The main features are:

• Specify the Release Date - this might be "For Immediate Release", "For Release Before (date)", or "For Release After (date)". In case you want to convey information about an event that you are holding, then you may want to specify a date before the event so that your audience gets adequate notice. In case you have a product launch, you may want to specify a date after the market launch so that your target audience is able to access your product in the marketplace. Writing press releases for all other events, where time does not matter, you should say, "For Immediate Release".

• Include Your Contact Details - you should be easily accessible to the media, because last-minute queries can crop up before the press release is published online. Include all email addresses, phone numbers, fax numbers, company address and the URL of your company website.

• Structure of the Press Release - when writing press releases, always remember that they should have an introduction, a body and a conclusion. In the introduction, give the whole story. This should be a brief summary of the press release. Word this first paragraph well in order to generate enough interest for the rest of the press release. Follow with the details of the story in the main body and finally to conclude use symbols such as * or # to signal the end of the press release.

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