Writing and Distributing
Press Releases

Writing and distributing press releases is an important role of media and PR executives of companies, small business and even individuals seeking an enhanced media presence. This article is not just about writing a press release, but also about distributing press releases to the media.

First, let's see how to write a press release . . .

A press release should never be too long. Ideally, a press release should be no more than one page in length. And, it must carry a newsworthy story.

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Here, it is important to remember the old story of what makes news. When a dog bites a man, it is not news, but when a man bites a dog that's news! Similarly, it is important to remember that what is news from a company's point of view, may not be news for the rest of the world.

In order to determine what news/information should be used while writing and distributing press releases, just read what is currently being printed in newspapers and magazines. This should give a good idea about what constitutes news.

The Internet superhighway has opened up various new avenues for writing and distributing press releases. There are several news wires and news distribution agencies. Some will charge for the distribution of your press release to journalists and editors.

Before you hire any such company for writing and distributing press releases, it is important that you check their credentials. Moreover, a search on any good search engine will also show up websites that accept news free of charge, because they are getting their news free of cost.

It would be wise to submit your news story to industry-specific websites, and do not to sites that have little or no relevance to your company or product.

Do not forget your own company's website. Include your press releases on this website so that a search by someone else (hopefully a journalist!) will come up with your news story.

Make sure you include all information necessary for a journalist to write a complete news story. Answer the questions of how, what, where, when and why. Include comments from prominent persons related to the story. Most importantly, include all contact information, including the contact person's name. This is important in case the journalist wants to get back with queries related to the press release.

If you need additional help with writing for the web or submitting press releases for your project, our working together may be the best answer. I offer many years of expert writing assistance.

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