The Proper Press Release Format:
Going the Extra Mile
for Your Public Relations

It could be anything a new product launch, a celebrity endorsing your product, an announcement of your companys outstanding annual results, or your sponsorship of an important golf tournament. Whatever you are planning to announce, a proper press release format will ensure that your company gets the mileage it deserves for its hard-earned advertising dollar. It will put your company on the map, so everyone will know about it, and it establishes product credibility.

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Here are a few easy ways to ensure a proper press release format:

• A proper press release format should contain a header with the words "For Immediate Release" in the top left hand corner of the press release.

• Your headline, containing the message you want to put across, then comes two spaces below.

• The city your press release is being issued from and the date of issue come next, two line spaces under the headline.

When it comes to writing your press release, make sure the language is simple. Avoid complex words and sentences.

Your announcement should be newsworthy. A proper press release format is never geared towards selling a product, as this dents the credibility it could otherwise get you.

Your press release should be a summary of the facts and opinions about your announcement, and be short!

Finally, just remember to proofread and spell check (twice!) before you submit it.

That's it!

Just remember to make your opening paragraph energetic, with catchy opening sentences that make listeners sit up and take notice. Include the who, what, where, when and why aspects of your announcement.

Then give detailed and collaborating information in the body text, using quotes, statistics and facts.

A proper press release format should end with a closing paragraph reaffirming your message. It ends with detailed contact information, like the name of a contact person, email address and web address. If you like, you can briefly describe your company and the products and services it offers in italics, under the press release.

At the end of the release, you need to indicate it has ended. Type "End" on the first line after the text is completed. Type "MORE" at the bottom of the first page if there is another.

Your press release is now ready for submission. Once you've identified the sites you want to send them to, check with them for their procedures before submitting them. Some sites accept press releases in email body, while others only by means of an attachment.

Click here to see a proper press release format. You will find it useful in preparing your own press release format, and you will undoubtedly benefit your company, keeping it in the public eye and further strengthening its reputation.

If you need additional help writing a press release for your project, our working together may be the best answer. I offer many years of expert writing assistance.

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