Do You Need Help Writing
Press Releases?

Many people need a little help writing press releases these days when so much depends on effective communication. The best help that I can offer is to encourage you to you put yourself in the journalist's shoes. This will help you to understand the conditions under which the journalist or the editor works. Many of them are overworked and have to go through hundreds of press releases. After short-listing the newsworthy ones, they often still need additional information to beat a deadline for filing a news story.

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All you have to do is to make this entire process simple and easy for the journalists and they will remember you next time you send a press release. Therefore, the best kind of help writing press releases assists you in writing a release that attracts the attention of busy journalists and editors.

Most journalists do not have time to read layers of text. Therefore, use the KISS rule Keep it Short and Simple. Ideally, your press release should be only one page in length and contain only relevant content. Do not add too many details. In case your story is chosen to be published, the journalist will contact you for further details. To facilitate this, be sure you provide complete contact details along with the press release.

Another major tip for help in writing press releases is to catch people's attention by using an interesting headline. For example, "XYZ is the perfect stress buster" is much better than "XYZ product launch". Your press release will stand out from the others.

Every day, hundreds of companies launch thousand of new products. You have to impress upon the editor that there is something different about the product, and the editor must feel that the launch will be interesting stuff for the readers.

Remember to write a brief summary of what you want to say in the first paragraph. Most journalists want the gist of the story in the beginning itself and they do not want to read the entire press release.

In the main body of the press release try to answer the questions of "What, Why, Where, When and How" to provide a complete story.

Use simple, contemporary English. Exclude technical jargon which journalists may not be able to understand.

For further help in writing press releases, keep track of good websites (like this one!) on the subject. These websites provide relevant information and help writing press releases, their format, writing styles and many other tips that will help you to write effective press releases.

If you need additional help writing press release for your project, our working together may be the best answer. I offer many years of expert writing assistance.

Contact me today. No obligation whatsoever.

My office number is 724-799-4312. Or, if you prefer, fill out the form with some basic details about your project and I'll get back to you right away. Just Click Here.