Written language communicates in three ways:
When writing in the third person, the writer necessarily has to consider all characters in the story or plot. They can certainly be partial to the main protagonist, but the writer still has to write about the thoughts and feelings of the other characters as well.
In a sense, most examples of writing in the third person have well-developed stories and characters because all of them have their say in the plot. This type of writing adds to the effectiveness of the story.
In contrast, when writers choose to write from the first person point of view, they speak only from the viewpoint of the main protagonist. There is no way to know what the other characters are thinking. The protagonist could make a guess and they could toy with some ideas but they would still have to be a mind-reading psychic to his readers.
Having said that, many very successful books have been written using the first person account. One brilliant book that comes to mind is Harper Lee's "To Kill a Mocking Bird".
Writers will find examples of writing in the third person abound in the print media and on the Internet. This style of writing is favored because writers can include so much more when writing in the third person. They can include facts and discuss multiple viewpoints rather than the single viewpoint of the first person account. This way, writing in third person provides creative opportunity for writers, and they can add more substance to their writing.
When writing press releases, or for the Internet, third person is the best bet. The first person, as already discussed, allows only a single viewpoint and limited material. The second person approach can sometimes sound pompous or biased especially if one is in the middle of dispensing advice.
On the other hand, examples of writing in the third person, such as this article, come across as unbiased, and are flexible enough to include a host of information.
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